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Ten Simple Words
by Jim Rohn

My first mentor, Mr. Shoaff—over a five-year period of time before he died—taught me some extraordinarily simple things...

Mr. Shoaff only went through the 9th grade. He never finished high school...never went to college...and never went to a university. So he put his experiences and ideas into very simple language, which, I think for me—a farm boy from the state of Idaho—was so important.

When I would say, "This is all the company pays." Mr. Shoaff would say, "No, that is all they pay YOU." I thought, "That is a new to look at it." I told him things cost too much. But he said, "No, you can't afford them." Well, that was a new concept for me. And he promised that if I would improve, then I would qualify for more money. So I learned that we don't need to work on the company, we need to work on ourselves.

If his advice to me had been technical, I would have missed it. If it had been mystic, I would have backed away. But it was just basic, blunt "a-b-c" familiar stuff that I hadn't thought of before. For me it was the beginning of what he called "personal development."

Mr. Shoaff also taught me that life puts some of the more valuable things on the high shelf so that you can't get to them until you qualify. If you want the things on the high shelf, you must stand on the books you read. With every book you read, you get to stand a little higher.

Mr. Shoaff only needed to use ten simple words to forever shifted my thinking when he said, "Success is something you attract by the person you become." That phrase changed my life. It's true! Success is not to be pursued... Success is to be attracted by the person you become.

Therefore, if you want to do something remarkable, put your energy into becoming a better you—the best you. Learn the skills. Practice the skills. Apply the skills.

These simple strategies and ideas helped change my life, forever, for the better. Thank you, once again, Mr. Shoaff.

To Your Success,

Jim Rohn

P.S. If you're ready to learn the skills, take action, and build a better tomorrow, here's a good place to start: TSP

© 2004 by Jim Rohn International. All Rights Reserved.
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Jim Rohn is considered to be America's Foremost Business Philosopher, with a career that has spanned over 37 years and touched the lives of over three million people worldwide. He has been internationally hailed over the years as one of the most influential thinkers of our time and has helped motivate an entire generation of personal development trainers as well as hundreds of executives from America's top corporations. He's been described as everything from a master motivator, to a modern day Will Rogers, to a legend!