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MLMLessons Weekly Newsletter
Volume 2, Issue 13 -
29th March 2004
"Providing Training, Tips and Lessons on Network Marketing"
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In This Issue
1. Message from Zamri...
2. ARTICLE - An Overlooked Motivational Technique To Get
You And Your Downline Moving!
3. ARTICLE - My Three Steps to Sure Success
4. Great MLM Resources
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1. Message from Zamri...
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Dear Colleague,
Welcome to our new subscribers and Good Monday everyone !
How are you doing today ?
I had a presentation workshop today and another full session
tomorrow, but luckily I still have energy to prepare your
newsletter (not like last Monday - I was flat after a full
day of leadership/communication seminar)
Today, it was fun.
Each person had a chance to stand in front of a small group
and presented a topic of his/her choice for about 10 minutes.
Then, came the best part.
The Review!
I had a good review and so did a few others, but that is
not that important because I learned something more valuable.
One thing that I learned today...
No matter how good you are, there's always room for
improvement.
Keep on practicing and you'll get good at it.
Keep on practicing and you'll get better from being good.
And, I hope I've given something for you to think about
for this week.
Keep on learning.
Enjoy today's articles...
Until next week!
Warm regards,
Zamri Nanyan
Publisher/Editor
MLMLessons Weekly Newsletter
My Upcoming Online Project!
http://pushbuttonjv.com
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2. ARTICLE - An Overlooked Motivational Technique To Get
You And Your Downline Moving!
=====================================================
An Overlooked Motivational Technique To Get You And Your
Downline Moving!
by Dale Calvert
How many times have you been driving down the road half
asleep or maybe even somewhat depressed or lonely and then
it happens.
Three minutes later you have a smile on your face, your
energy level has returned and you feel fabulous! What
happens you ask?
That SPECIAL SONG comes on the radio. Perhaps you haven't
heard it in years, but you know every word and every beat.
The lyrics take you back to a special time and place, as
you sing every word.
I have always been a music fan. Since being involved in
the Network Marketing Industry I have always been fascinated
by the roll music can play on our attitudes, and on our
energy levels.
Compare the feeling of walking into a room with 100
distributors and no music to that of the same room with
the Pointer Sisters blaring, "I'm So Excited" - in the
background. There is really no comparison. Music can create
energy so thick you could cut it with a knife!
We have always used music at every corporate function. And
not just music, but the right music. The right music creates
energy, enthusiasm, inspiration and a positive attitude!
During my time as a corporate officer with a prominent
MLM company, I put together eleven National Conferences.
At each conference we played a specific, specially designed
audio, filled with uplifting and inspirational music....
EXCEPT ONE!
That one particular conference, we forgot the tape. We
had to make do, with what we could find at the local
record store. Many people commented that the conference
was great, but didn't quite have the energy of our normal
conference.
They didn't know what the difference was, but believe me,
I did! I truly believe that your subconscious mind takes
in the words of inspirational music, even if you aren't
consciously aware.
If you sit in an auditorium for three days with exciting,
positive, motivational music, good thoughts are going to
happen. Good thoughts are followed with positive ACTION!
Do you want to motivate yourself and your organization?
Put together a CD or cassette tapes with strong positive
songs. Play it at all your functions. Make copies for your
organization and encourage them to play the music in their
car, in between training audios. You will be amazed at
the energy and motivation that can be created throughout
your entire organization with this one simple technique.
The right music creates motivation. Motivation creates
action, go for it!
PS Since writing this article I have come across a company
that produces two different Compact Disc called Songs of
Success. Each CD features 12 classic motivational and
inspirational songs, such as "Eye of the Tiger" and &
"I Believe I can Fly", for details you can check them out
at: http://www.mlmhelp.com/bookstore/songs1.asp
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dale Calvert is a twenty year MLM Veteran and producer of
the best selling generic training program, "Confessions of
a Network Marketing Millionaire" available at
http://www.MLMHelp.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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3. ARTICLE - My Three Steps to Sure Success
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My Three Steps to Sure Success
by Kevin Nunley
http://DrNunley.com
What does it take to profit in your own business? Entire
libraries have been written on the subject. Yet after working
with thousands of businesses, I can point to THREE simple things
that separate success from failure.
Do these three things right and you will almost always reach your
business goals. In fact, these three are so powerful that you
can do a lot of other things wrong and still come out OK.
1. Get your marketing and sales copy right. This is especially
important if you are selling from a web site. Bad web copy is
the number one reason most sites don't sell much.
The last thing you want to do is have very little copy or copy
that talks only about you. Customers first want to know you are
concerned with the same things THEY are concerned with. Then
they QUICKLY want to learn how you can help them with THEIR
concerns.
Notice the focus is on the customer, not on your business.
People like to read about themselves, so start your copy with a
BIG headline that talks directly to the customers most driving
concern.
Other business owners want to save money:
"SAVE 20 Percent Of YOUR Operating Costs With This
One Simple INNOVATION."
Opportunity seekers want a steady income that doesn't take too
much time away from their regular job:
"YOU Earn A Steady Monthly Income With This
AUTOMATED SYSTEM That Anyone CAN WORK PART-TIME."
Notice I used the word "YOU"... and in all capital letters.
People love to see YOU and won't notice if you use it as much as
twice in every sentence.
When a customer starts complaining about life, smile and take
notes. Those are the points you can put in a headline to get
attention and make people want to read your entire site.
2. Advertise your business. Take a close look at the
advertising methods your competitors are using over and over.
Those are usually the ones that work best for a business like
yours.
Try several ad methods, then focus your dollars on the ones that
work. Use them over and over and over again, as often as you can
afford. Your ad almost certainly won't bring in an avalanche of
sales the first time you place it. But it WILL bring steady
sales when you use it repetitively. Usually it's right at the
point that you, your spouse, and your staff are SICK of the ad
that it's just starting to register with big numbers of
prospective customers.
Get your web site, store, billboard, newspaper ad, ezine ad,
radio spot, TV commercial, small signs, sales letters, and
brochures all working together. Use the same look and themes.
When someone clicks on your ezine ad and goes to your web site,
make sure the site or page talks about the same thing as your ad.
Ensure your sales people know what your ads are saying and can
instantly give prospects information on those highlighted offers.
3. Finally, get FREE media publicity. I spent 21 years working
in radio and TV where I daily GAVE AWAY free publicity to
businesses, organizations, and individuals. Why? I needed a
steady supply of good, helpful, interesting information to share
with my listeners and viewers. Any business that helped me come
up with good content got a free "plug" on the air.
That's the special trade-off that can keep you in print and on
the air continuously, without costing you a dime. Develop your
interesting story or tips into a press release, then mail it,
email it, and fax it to your local media. Get on talk shows, be
available for newspaper interviews, and become a local expert on
your subject that editors can depend to give a last-minute, local
angle to breaking national news.
Do these three things--get your marketing copy right, advertise,
and constantly try for free publicity--and you WILL SUCCEED. It
may not be instant, it may not be easy, but it will happen.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Kevin Nunley helps you succeed with marketing advice, copy
writing, and popular promotion packages. See his full-service
1-2-3 Success Method at http://DrNunley.com Reach Kevin at
kevin@drnunley.com.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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4. Great M.L.M Resources
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---------Great M.L.M Books You MUST Read---------
The Ultimate M.L.M Blueprint for Massive Success.
David Ledoux's Massive Success Secrets in both digital and
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103 Ways & Places to Sponsor New Distributors.
Power-packed 500+ page manual from two top Network
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103 Ways & Places to Sponsor New Distributors
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All contents Copyright © 2004 MLMLessons.com, except where
indicated otherwise. All rights reserved worldwide. Reprint only
with express permission from copyright holder(s). All trademarks
are property of their respective owners. All content provided as
is. No express or implied income claims made herein --your
business success is always dependent on many factors, including
your own abilities. Advertisers are solely responsible
for content.
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