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In This Issue

1. Message from Zamri...
2. ARTICLE - How And Why To Build Wide Fast Part 1
3. ARTICLE - How And Why To Build Wide Fast Part 2
4. Great MLM Resources

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1. Message from Zamri...
======================================================


Dear Colleague,

Welcome to our new subscribers and Good Tuesday everyone !
How are you doing today ?


This week is special because we publish MLM Lessons ezine
on Tuesday. I was busy on Monday - attending leadership 
seminar for one full day plus heading for 'Antonny Robbins'
Preview in town in the evening.

I still feel tired but 'fired up'... :-)

And, I hope you don't mind me keeping this message short
this week.

Here are back-to-back articles from John Colanzi which I found
out very interesting. If you are thinking of building your business
using the internet, do finish up reading both articles.

Psst, psst... this is the first time I published Back-to-back articles
from the same author. If you like them, let me know.



Until next week !


Warm regards,

Zamri Nanyan
Publisher/Editor
MLMLessons Weekly Newsletter
 

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2. ARTICLE - How And Why To Build Wide Fast Part 1
=====================================================

How And Why To Build Wide Fast Part 1
by John Colanzi

One of the secrets to making money with network 
marketing programs, or two tier affiliate programs, 
is to build wide fast.

Before I tell you how I do it, I want to tell you why. 
"How" is the mechanical, but "why" is the reason.

"Why" is your motivating factor. It's what causes 
you to take action.

So why is building wide fast so important?

1. It keeps you motivated.

No matter how excited you may be at starting a new 
program, it doesn't take long for the excitement to 
wear off and the doubts to creep in.

This is especially important on the Internet. Online 
marketers have come to expect results overnight.

Many have developed shorter attention spans. If you 
doubt that, look at how quickly visitors leave a slow 
loading web page.

That's also the reason for so many impulse buying 
decisions. Once we get used to the Internet, we want 
everything yesterday.

2. People go where people go.

That's true online or off. Once a place gets known 
for heavy traffic, the traffic gets even heavier.

Word spreads fast about a heavy traffic site. Some 
visitors will want to see what's so good that others 
are flocking to get there.

Others will want to see how it's being done. They 
want to find out how they can duplicate it.

3. You can expand faster.

Your war chest will grow faster, which means you can 
roll out your marketing campaign at an accelerated rate.

Your program begins feeding its own growth. If you 
take 50% of your profits and put it back into promoting 
your program, it can't help but double.

Imagine that every time you launch a campaign your 
program doubled.

The more you make, the faster you'll grow.

4. You'll dig out your diamonds faster.

No matter what program you're promoting, only a handful 
of your affiliates or downline members will be active 
marketers.

The more members you recruit, the odds increase that 
you'll dig out a few diamonds. Once you've grabbed a 
few of those, there is no telling how fast you can grow.

5. Geometric Growth will kick in.

This is especially true in network marketing. The key 
to building a large downline and making real money is 
the power of geometric progression.

Instead of growing one member at a time your growth is 
geometric.

2 x 2 = 4
4 x 4 = 16
16 x 16 =256

If you don't think it can happen like that, think again.

How do you think those network marketers that say they've 
built a downline of thousands did it?

Do you think they recruited everyone themselves?

Think again.

They jump started their downline by going wide fast, 
but once they hit a certain level, geometric progression 
kicked in.

Geometic progression plus the help of the diamonds they 
recruited built their downline.

Now you know why to build wide fast. In part two we'll 
talk about how to build wide fast.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Copyright (c) 2003 John Colanzi.
John publishes the "Street Smart Marketing" newsletter. 
To subscribe mailto:streetsmart@rapidreply.net John wants 
to show you how he's helping ordinary people acheive 
extraordinary incomes. Get you report at: 
Confessions Of An Ezine Writer
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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3. ARTICLE - How to Work at Home and Keep Your Sanity!
=====================================================


How And Why To Build Wide Part 2
by John Colanzi

I hope you've got all your "why to's" in place. 
Reading them will help keep you focused on your goal.

They'll help keep you on course when the going gets a 
little bumpy.

Now it's time to put together your battle plan.

Your goal when developing your battle plan is to 
put together a well oiled system that will work on 
auto - pilot.

The time you spend putting your system in place will 
save you time and energy down the line. It will also 
help you get a jump-start on building your downline 
wide, fast.

The goal of your system is to capture email addresses 
to allow you to follow up on all your prospects.

You want to cast your net wide. Don't use a fishing 
pole, use a wide net and get as many addresses as 
possible.

The weapons you'll need in preparing your battle plan 
are a method for attracting leads and an autoresponder 
to follow up on all your leads.

Most of the better autoresponders have an email capture
form you can place on your website.

You'll build wide faster if you send your leads to 
an email capture form rather than have them go 
directly to a sales page.

You have to woo you prospects the same way you'd 
court a new date. Some will respond on the first 
visit and some will need a little more courting.

Your autoresponder will do the courting for you.

Depending on your program, your autoresponder should 
be loaded with at least seven follow up messages.

Each message should be designed to move your prospect 
closer to closing the deal.

Once you've got your email capture form up and your 
autoresponder in place, it's time to start casting 
your net.

There are many methods for gathering leads, but I 
prefer the shoestring methods that kick in fast.

I only use a handful of methods for promotion. I'm 
sure there are many others that work well, but I like 
to stick with the date that came to the dance with me.

1. My newsletter

Having your own newsletter can be the best tool in 
your arsenal. Gear your content to the individuals 
who want, need and desire what you have to offer.

Be honest with them in your dealings and you'll not 
only build your business, you'll find a lot of new 
friends along the way.

2. Ezine writing

Ezine writing is the core of everything I do.

What is ezine writing?

It's writing and submitting articles to the online 
newsletters. Most weeks I have more people reading 
my articles than I could ever hope to reach in my 
own ezine.

At the end of each article is my resource box that 
leads back to my email capture system.

3. My signature file

A signature file is that little tag under your name. 
You should have a signature file at the end of all 
your outgoing email.

If you answer a lot of emails, that can add up to 
a lot of free advertising.

4. Ezine advertising

I don't use this method as much as the other methods, 
but if you want to get your message out fast, placing 
ads is an excellent low cost method.

Make sure you target your ads to the right markets. 
Your goal is to target the right market and to only 
use quality zines.

Before you start placing ezine ads, make sure you 
subscribe to the ezines and read a few issues. If 
possible read some of their archives.

Your goal is to find ezines that have the right blend 
of content to ads. You don't want your ad buried.

You also don't want to compete with other marketers 
advertising the same offer.

Once you've got the ezines picked out for your ad 
campaign your best results will come from top sponsor 
ads and solo ads.

To jump start your downline it's better to advertise 
in less ezines with good ad placement, than it is to 
blast out your ad and have poor ad placement.

There are a few other methods I use, but these are 
the simplest and the most cost effective.

Put your system in place and let it do its work.

Once you've got your system in place, you can modify 
it to fit any offer.

Build wide fast and you'll be smiling on the way to 
the bank.

Wishing You Success,
John Colanzi
http://johncolanzi.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Copyright (c) 2003 John Colanzi.
John publishes the "Street Smart Marketing" newsletter. 
To subscribe mailto:streetsmart@rapidreply.net John 
wants to show you how he's helping ordinary people 
acheive extraordinary incomes. Get you report at: 
Confessions of an Ezine Writer
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=====================================================


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4. Great M.L.M Resources
======================================================

---------Great M.L.M Books You MUST Read---------

The Ultimate M.L.M Blueprint for Massive Success.
David Ledoux's Massive Success Secrets in both digital and
physical formats. A self made millionaire at 26 tells it all.
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103 Ways & Places to Sponsor New Distributors.
Power-packed 500+ page manual from two top Network
Marketers, Tom "Big Al" Schreiter and Art Jonak.
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