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In This Issue

1. Message from Zamri...
2. ARTICLE - Two Easy To Follow Rules To Find More 
    Cash Paying Customers Than You Know What To Do 
    With In Just 17 Days 
3. Great MLM Resources

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1. Message from Zamri...
======================================================


Dear Colleague,

Welcome to our new subscribers and Good Monday everyone !
How are you doing today ?


You would have noticed that there was only one article in this
issue, if you read the content above.

Well, there's a reason for that.

I found out that this article from Tom Schreiter was very
informative and detailed that I wanted to get your sole
attention on the content. Another article would probably
divert your focus from Tom's advice.

So, here you go. Read the whole article and see if you can 
grab a few tips from him.

If you like to find out more about good tips and advice from
Tom and Art Jonak, go here... http://mlmlessons.com/103


Speaking about Tom Schreiter and Art Jonak, I have a little 
insider information about building a business with their
team. If you are a leader and would like to know more info,
just email me. I can hook you up with one of them. This team 
is eyeing on Malaysia too. So, if you are a Malaysian leader, 
you know what it means. 

Why this announcement?

It's one of my promises on my main webpage... <smile>




Until next week !


Warm regards,

Zamri Nanyan
Publisher/Editor
MLMLessons Weekly Newsletter
 

=====================================================
2. ARTICLE - Two Easy To Follow Rules To Find More 
   Cash Paying Customers Than You Know What To Do 
   With In Just 17 Days 
=====================================================

Two Easy To Follow Rules To Find More Cash Paying 
Customers Than You Know What To Do With In Just 17 Days
By Tom "Big Al" Schreiter


Here are two quick rules that makes niche marketing 
profitable:

1. Find a niche market that's easy to identify or find.

2. Make sure your niche market is easy and inexpensive 
to contact.

Here's a classic example of me messing up these two 
rules.

As a shareholder and meddler in a software company, 
I thought one of our products would take the business 
market by storm. The product is a forms generation 
program that duplicates ordinary paper forms.

Businesses could simply design a master form on the 
computer and customers or employees would fill out 
the form. The filled out form could be stored neatly 
on the computer. No filing cabinet needed. No wasted 
time at the photocopier. Big savings ahead for 
businesses -- big profits for our software company.

Sounds like the ideal product, doesn't it?

Money-sucking marketing disaster around the corner.

Every business needed this product. The market was 
bigger than a niche. The market was enormous.

But we couldn't exactly identify or find the people 
who actually buy this software.

    Purchasing agents for large companies never heard 
    of a program like this.

    Department heads who really could use this program 
    didn't have funds allocated from last year's budget 
    for this program.

    The heads of the computer departments saw this 
    program was simple, easy, and would put them 
    out of work.

    The entire photocopy department staffing was built 
    on making copies of forms, and they didn't like 
    the idea of being out of work.

    The owners of the companies didn't understand how 
    this program would work or save them money. 

And we mailed, we advertised, we called, and we watched 
our marketing efforts suck large amounts of money from 
our bank account.

We violated Rule #1. 

We couldn't identify exactly who should receive our 
marketing materials.

We violated Rule #2. 

We had to market to the masses and that cost us a 
fortune. Lots of postage, printing and advertising 
dollars wasted trying to reach the right person.

I could go on . . . but why bother? Life is easier 
when you put the past behind you and make marketing 
corrections on your future projects.

How can I use these two niche marketing rules in 
my business?

Let's forget the theories and go right to some 
practical real-life case studies that show us 
winning niche marketing campaigns.

You can't sell multivitamins to the masses. The 
market is too big. You don't know which prospect 
needs multivitamins. 

However, you can sell diet products to overweight 
prospects.

Rule #1. We can easily identify and find this 
niche market.

Overweight prospects are easy to find. You can see 
me from blocks away. We congregate in groups at the 
all-you-can-eat buffets. Most ice cream franchises 
built their business plan around us.

Rule #2. We can easily be contacted inexpensively.

You won't have to waste time and money trying to 
find us at:

    Health clubs

    10k weekend running events

    Thong swim suit modeling competitions

    Bicycle shops

    Sushi restaurants 

Just by applying these two rules, the marketing 
solutions appear. It's easy, isn't it?

If you want to attract overweight prospects to an 
event, simply offer an all-you-can-eat contest at 
the event. We'll show up hordes.

Free food samples work great to attract us to 
opportunity meetings.

But let's get a little more creative and targeted. 
Maybe you want a very, very inexpensive marketing 
campaign for your secret product, "Fat-Be-Gone."

1. You create a one-third page coupon. Your coupon 
points out how your product dissolves fat and 
reduces the fat absorbed from fatty foods. Maybe 
you offer a free candy bar as a premium with the 
first month's purchase.

2. You get your coupons printed. At a local printer, 
your coupons will cost about 2 cents each. (They'll 
cost less when you use your employer's photocopy 
machine, but that's another story.)

3. You get your coupons inexpensively distributed 
to targeted, overweight prospects. 

Want an example?

You decide that couch potatoes are so lazy that 
they will order food delivered to their door. Why 
waste time driving to a local restaurant when 
someone will bring you food while you watch 
television? And what kind of food would have 
a high fat content and could be delivered in 
30 minutes or less?

Pizza.

So you go to a pizza delivery store and talk with 
the manager. You tell the manager that you'd like 
to put one of your "Fat-Be-Gone" coupons in every 
pizza box delivered. 

That's targeted niche marketing.

But why would the pizza manager allow you to insert 
your coupons for free?

Well, maybe your coupon says that just one "Fat-Be-Gone"
capsule reduces fat intake and now you can eat all the 
pizza you want. That's good news to the pizza manager. 
Now his favorite couch potato customers can order pizza 
twice a day.

Or maybe the pizza manager refuses to put your coupons 
in the pizza boxes. What can you do then?

Talk to the pizza delivery boys. They're not rich yet 
and they would be glad to make a little extra money.

Tell them to put a coupon in every box they deliver, or 
at least leave a coupon with every customer. Have them 
put their name or initials on the coupon so you can 
track their results and commissions.

The motivation of bribes.

Offer to pay the pizza delivery boys a 25% commission 
on the first bottle ordered by the customer. It's not 
a lot of money, but it's probably a lot more than the 
tip received from the customer. 

The pizza delivery boys simply think:

"Hey, I pass out this coupon. It doesn't cost me 
anything. It only takes a second. And I can earn 
an extra $10-$40 a night. This is a no-brainer."

If the boys are sharp, they'll pass out your coupons 
to other "targeted prospects" they meet during the day.

The key to this campaign is that the prospects are 
easy to target, easy to find, and easy to market to.

Case Study #2: Run a contest.

The real marketing secret of contests is to pick the 
right prize.

You don’t want to pick cash. Everybody wants cash. 
That’s not very targeted. You want your contest prize 
to only be interesting to qualified prospects.

For instance, if you sell carpets, make three rooms 
of free carpeting the contest prize. People who need 
new carpeting will enter the contest. You’ll have highly 
qualified prospects that need your product now. 

People who don’t need carpeting won’t enter. That 
will save you from weeding through hundreds of 
unqualified leads.

If you sell mobile telephones, offer a basic starter 
telephone as the prize. Current owners (non-prospects) 
won’t enter as they already have their telephone.

If you sell expensive skin care for women, offer 
a year or a lifetime supply of your skin care. You 
will get highly qualified prospects as entries to 
your contest.

If you didn’t want to use your product as a prize, 
pick a prize that still targets your niche. So instead 
of offering a year supply of skin care, you could offer:

    A year of visits to the local hair dresser.

    A year supply of expensive cosmetics.

    A $300 coupon good for Italian purses.

    A day at the local spa.

    A $300 coupon at the local women’s shoe store.

    A maid for the week.

    A date with the most eligible bachelor in town.

    A round trip three-day vacation to the world’s 
    largest shopping mall in Edmonton, Canada.

    A man to listen to the winner talk.

    A lady’s day out with their friends.

    A television remote control override.

    Ten free sessions for a babysitter.

    A $100 Godiva chocolate certificate. 

So ask yourself this question:

"Where can I find a great niche of targeted prospects 
that’s easy to market to?"

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Tom Big Al Schreiter is the author of the Fortune Now 
Newsletter, a generic training resource for professional 
network marketing leaders. If you’d like to read some 
free back issues, go to http://www.fortunenow.com.

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4. Great M.L.M Resources
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---------Great M.L.M Books You MUST Read---------

The Ultimate M.L.M Blueprint for Massive Success.
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physical formats. A self made millionaire at 26 tells it all.
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103 Ways & Places to Sponsor New Distributors.
Power-packed 500+ page manual from two top Network
Marketers, Tom "Big Al" Schreiter and Art Jonak.
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