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MLMLessons Weekly Newsletter

Volume 1, Issue 21 - 22nd September 2003
"Providing Training, Tips and Lessons on Network Marketing"


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======================================================

In This Issue

1. Message from Zamri...
2. ARTICLE - Marketing Is Math
3. ARTICLE - Your Personal Trademark
4. Great M.L.M Resources

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======================================================
1. Message from Zamri...
======================================================


Dear Colleague,

Welcome to our new subscribers and Good Monday everyone !
How are you doing today ?
 

I received a lot of emails last week after telling
you about the condition of my father. Thank you so
much for your concerns. Some of you sent nice
recommendations and suggestions of what next steps
I can take to help my father. Unfortunately, I did
not manage to answer all your emails. Please accept
my apologies.

The blood test results were out last Monday.

We already knew that my father had a high glucose
level in his blood and I expected there were other
problems related to his diabetes. And, there are.

My wife got a great result. She is in her best
health.

I, however, need to exercise more... :-) My Uric
Acid level is a bit high too.

OK, that's basically our blood test results in short.
Let's keep it short before you get tired of me rambling.

My friend, Have you go checked your health lately?
If not, then now is always the best time.

For those who played the 'refer 3 friends' game for
the last two weeks, many thanks to you too. Do not
stop. Keep referring your associates to this newsletter.
Who knows we might have other great offers in the
future.

On a business side, check out this website:

http://www.mlmlessons.com/letters

It features sales letters you can use for your
network marketing campaign. If you don't know
how to write killer M.L.M sales letters, then this
is the one package that you want to consider.

And, when you buy from the link above, please forward
me your purchase receipt through email. I'll send
you a bonus ebook from www.StolenSuccess.com
($17 value).

Since I've mentioned Stolen Success, I thought it would
be great to include its author as my featured guest
this week.

Enjoy...


Until next week !


Warm regards,

Zamri Nanyan
Publisher/Editor
MLMLessons Weekly Newsletter


Newsletter archives : http://mlmlessons.com/archives
username : mlmlessons
password : archives


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2. ARTICLE - MARKETING IS MATH
=====================================================


MARKETING IS MATH
by Dale Calvert

After twenty-two years in marketing I understand that
marketing is really nothing more than MATH. The simple
success formula is this:

X NUMBER OF PEOPLE CONTACTED = LONG TERM GOALS FULFILLED!

Anyone can have a successful marketing career if they
simply get their products, services and or opportunity
in front of enough prospects.

Please internalize this reality. You must contact X number
of people in order to achieve your short and long term
marketing goals and objectives.


I don’t know what your number is. You don’t know what your
number is, but we both know YOU HAVE A NUMBER. The quicker
and faster you reach that number the quicker and faster you
will achieve the success you deserve.

All Internet marketing gurus teach this concept. The only
way to create more sales on your website is to increase the
number of visitors to your site, or the overall effectiveness
of your website. The power of Internet marketing is in your
list? The more people (numbers) you have on your list the
more success you will experience with any marketing project.

If you are involved in network marketing consider this, what
if your company’s compensation plan worked as follows.

As soon as you have exposed 1000 people to your companies
products and opportunity you would receive a monthly residual
income of $15,000 for the rest of your life.

It doesn’t matter if they buy or don’t buy, sponsor or
don’t sponsor, as soon as you expose 1000 people you will
earn $15,000 in residual income for life.

My question, how quick could you accomplish this? How many
of you would wait to read the rest of this newsletter? We
both know you would do whatever you needed to do, to get
through as many people as quickly as possible to reach the
magic 1,000 exposures, wouldn’t you?

Please understand, you do have a number. It may be 1,000
people, it may be 100, it may be 10,0000, but the sooner,
faster you get through the numbers the sooner and faster
you will reap your rewards!

Amateurs try to convince people, professionals understand
that the name of the game is sorting through people.

All professional marketers understand this very important
concept. Your primary goal is to get through as many people
as possible each and every month, exposing them to your
products, services and opportunities. Success is math, don’t
fight it, simply get through the numbers and create your
success. Go for it!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dale Calvert is a self-made marketing millionaire. For a
limited time he is conducting FREE weekly conference calls
introducing his new “Funded Proposal Prospect Lead System”.
Everyone who registers for a call will receive his $17.00
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VipNLCall@InfoGeneratorPro.com
http://www.WebCashLeads.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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=====================================================
3. ARTICLE - Your Personal Trademark
=====================================================


Your Personal Trademark
by Marcia Yudkin

For novelist Tom Wolfe, it's a dazzling white suit,
regardless of the weather or season.

For comedian George Burns, it was a cigar. For basketball
bad-boy Dennis Rodman, it's crazy hair.

For software developer Jackie Grubb, it's the color purple.

"It": a personal trademark that anchors your identity in
the minds of your market.

"One day after I started my business a client introduced
me by name and 'She is our computer consultant and her
color is purple,'" says Grubb. "Soon afterwards, at
business meetings, people began to chide me if I wasn't
wearing purple.

"Since people were already associating me with the color,
I renamed my business Plum Suite Solutions and commissioned
a logo with a plum shape and color. Items in my wardrobe
that were other colors had a session with purple dye so
that my personal appearance and all my paper materials
tie together."

Becoming memorable cuts the number of times people need
to meet you before you become ensconced in their mental
filing cabinet, and it increases the vividness of their
recall.

Your trademark needn't be visual. It can be a particular
combination of words that functions as a slogan. Reporter
Tim Russert has trained his NBC compatriots -- and
undoubtedly his TV audience -- to complete the trademark
sentence for his show, "Remember, if it's Sunday... it's
'Meet the Press.'"

Other auditory trademarks might involve a particular kind
of word, a tone of voice or a manner of speaking. During
the last World Cup soccer championship, I loved hearing
the way the Spanish sportscasters announced a goal, even
though my Spanish comprehension is pretty terrible.

A motivational speaker I once ran across called himself
"Tom Terrific" and told audiences that if anyone asked
how he was and he didn't say, "Terrific!" he'd hand over
$100. For someone who spoke on having a positive attitude,
this verbal trademark made perfect sense. (He claimed that
he'd had to pay up only a few times in many years.)

A kinesthetic personal trademark would stamp your identity
in memory through a behavior or a gesture. I'm told that
business guru Tom Peters is known for never standing still
while on a speaking platform. Conductor Leonard Bernstein
worked his way into the American consciousness through the
vigor of his conducting and having to keep tossing his mane
of hair out of his eyes. I understand he also carried a
sharpened baton with him that he used to spear food instead
of using a fork when eating in restaurants.

Don't take this identity-building tool to such an extreme
that it undermines your credibility or sets you off as
bizarre. For instance, in the business world and in politics,
people take handshaking seriously. Developing an idiosyncratic
physical greeting or abstaining from handshakes, as real
estate mogul turned Presidential candidate Donald Trump did
for supposed hygienic reasons, can mark you as eccentric
in a bad sense. Otherwise, creating a personal trademark
is smart, cost-effective marketing!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
About the Author
Marcia Yudkin marcia@yudkin.com is the author of the classic
guide to comprehensive PR, "6 Steps to Free Publicity," now
for sale in an updated edition at Amazon.com and in bookstores
everywhere. She also spills the secrets on advanced tactics
for today's publicity seekers in "Powerful, Painless Online
Publicity," available from www.yudkin.com/powerpr.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=====================================================


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======================================================
4. Great M.L.M Resources
======================================================

---------Great M.L.M Books You MUST Read---------

The Ultimate M.L.M Blueprint for Massive Success.
David Ledoux's Massive Success Secrets in both digital and
physical formats. A self made millionaire at 26 tells it all.
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103 Ways & Places to Sponsor New Distributors.
Power-packed 500+ page manual from two top Network
Marketers, Tom "Big Al" Schreiter and Art Jonak.
103 Ways & Places to Sponsor New Distributors

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All contents Copyright © 2003 MLMLessons.com, except where
indicated otherwise. All rights reserved worldwide. Reprint only
with express permission from copyright holder(s). All trademarks
are property of their respective owners. All content provided as
is. No express or implied income claims made herein --your
business success is always dependent on many factors, including
your own abilities. Advertisers are solely responsible
for content.
 

 

Build Your Network Marketing Success Today...    


The Ultimate MLM Blueprint for Massive Success

David Ledoux spills out his Massive Success secrets in his highly-acclaimed masterpiece. Available in both digital and physical formats.


103 Ways & Places to Sponsor New Distributors

Power-packed 500+ page manual from two top Network Marketers, Tom "Big Al" Schreiter and Art Jonak.


The DNA of MLM Success

A must-have ebook from another respected writer, motivator, and great network marketer, Jack M. Zufelt.

 
Copyright © 2003 MLM Lessons.com