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2. ARTICLE - Big Al's Cheap, Sleazy, Trashy, Four-Step Formula For
Tabloid Type Headlines
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Big Al's Cheap, Sleazy, Trashy, Four-Step Formula For
Tabloid Type Headlines
by Tom "Big Al" Schreiter
 
 
Headlines are the most important part of your ad.
Want proof?

Grab your daily newspaper. Do you read every article
in your daily newspaper? Of course not. So how do
you choose which articles to read?

By the headlines.

For instance, let's see what you do as you skim your
paper and see the following headlines:

"Conflict continues in Europe." (Same headline every
day, I think I'll move on and read another article.)

"Fire destroys lots of buildings." (Okay. That's
terrible, but this does happen a lot.)

"Government proposed to pass more laws." (Nothing
unusual here.)

"Elvis Presley's two-headed great-grandchild elopes
with two-ton alien." (Hmmm, I'd better read this article.)

What's happening? Why did we choose to read only the
last article?

Because it was interesting. Our lives are busy and we
don't want to waste time reading boring, uninteresting
articles. We want a little excitement.

And tabloids know this.

Check out all those cheap, trashy, sleazy tabloids at
the check-out counter in your local supermarket or
newsstand. What do they really have to sell?

A great sports section? No.

Outstanding investigative journalism? No.

In-depth business reports? No.

Interesting headlines? Yes.

That's all they have to sell - just headlines. And they
do an excellent job of selling their tabloids because
we love their interesting headlines.

What are some examples of interesting, tabloid-like
headlines that you could use for your ads? Here are a
couple of my favorites that really sell the reader to
read further:

"Atlanta Housewife Investigated And Almost Arrested For
Losing 73 Pounds."

"Overweight Granny Loses 57 Pounds, Steals Granddaughter's
Tight-Fitting Jeans, Then Enters Limbo Contest."

If you wanted to lose weight, you would definitely choose
to read the rest of these ads. Why? Because the headlines
are interesting.

So what makes certain headlines interesting? Well, when
we talk about people, it's interesting. That's why soap
operas get such high ratings. That's why People Magazine
has many readers. We like to peek into other people's lives.

And adding specifics to your headlines make them more
believable too. That's why I include specific odd numbers
in my four-step formula.

Are you ready for the four-step formula so that you can
create cheap, sleazy, trashy (but very interesting)
tabloid-like headlines? Well here it is.

Step #1: Benefit

Step #2: Occupation

Step #3: Geography

Step #4: Odd numbers

That's it! It looks simple, but let's put it to use to
give us some interesting headlines.

Step 1: Let's pick a benefit for our product. Imagine
that we sell tax advice to entrepreneurs. Our headline
should include a benefit (saving taxes), so our
headline would say:

"How to save money on your taxes."

Good headline, but it could be better. Let's go on to
Step #2, occupation. Maybe the tax advisor used to be
a bank teller. Now we can improve our headline to say:

"Underpaid bank teller shows ordinary people how to save
money on their taxes."

Better headline, isn't it? There is more personality and
interest with this revision. But we can do more. Let's
go on to Step #3, geography. Maybe our tax advisor lives
in Weird Falls, Virginia. Now we can improve our headline
to say:

"Underpaid bank teller from Weird Falls, Virginia shows
ordinary people how to save money on their taxes."

If you wanted to save money on your taxes, you'd probably
read this ad, wouldn't you?

We have one more step to go, Step #4, odd numbers. Now
what has more credibility?

1.      "About a thousand."

2.      "973."

When we say "973" to someone, it has more credibility
because it is specific. So now we add some odd numbers
to our headline to get:

"33-year-old, underpaid bank teller from Weird Falls,
Virginia shows ordinary people how to save $751 on their
tax return by adding just one little form."

You definitely want to read this ad now to find out what
form to add to your tax return.

Want some more example of using this simple four-step
formula?

Step #1: How to stop snoring."

Step #2: How a car mechanic accidentally discovers how
to stop snoring."

Step #3: How car mechanic from Wabonsie Center shows
people how to stop snoring."

Step #4: 61-year-old car mechanic from Wabonsie Center
discovers how to stop your spouse from snoring in only
13 seconds."

Want to do it again?

Step #1: "How to make more money."

Step #2: "Beautician's assistant shows mothers how to
make more money."

Step #3: "Beautician's assistant from Diamond County shows
young mothers how to make more money."

Step #4: "21-year-old beautician's assistant from Diamond
County shows young mothers how to earn an extra $323 a month."

Is this the only way to make interesting headlines? No.
It's just an easy, four-step formula to get you started.
Once you have your Big Al cheap, sleazy, trashy,
four-step tabloid-like headline, you can edit and fine
tune the headline for your needs.

Want some more headline examples? You can get more headline
examples and free ideas at www.fortunenow.com.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Tom Big Al Schreiter is the author of the Fortune Now
Newsletter, a generic training resource for professional
network marketing leaders. If you'd like to read some
free back issues, go to http://www.fortunenow.com or
call 281-280-9800.

Don't forget to also get your own "secrets top leaders
use" at http://www.mlmlessons.com/headlines
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3. ARTICLE - The Secrets of Working Network Marketing FAST!
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"The Secrets of Working Network Marketing FAST!"
by Doug Firebaugh

I had an upline tell me when I was active, who has
done 6 BILLION in this industry, that you need to
work your business fast, not slow... and it would
become easier...

Oh... he was SO right!

If you work this business fast, and put the pedal to
the metal, it becomes easier and more rewarding...

Why?

3 reasons....

1) "The right people have a tendency to show up if
you work this business fast... and the wrong people
have a tendency to show up if you work this business
slow... "

So true... because when you work this business fast,
you exude a certain energy that attracts the right
people, and also they can see that you are someone
that really wants to get things done.

2) "You have a tendency to be more focused, more
determined, and more serious."

People who are determined, focused, and serious, do not
play with this business... they are like a heat seeking
missile... dead on to the target and won't be denied.
Working MLM slow has little appeal to them.

3) "Your thinking and mindset changes..."

When you kick it into overdrive, and do more activity
in a day than most do in a week, you will find your
whole persective on this business changes, and you
realize what it really takes to succeed massively in
MLM, and life itself...

Are you working FAST or slow?

FAST in MLM stands for:

"Fuel Accelerating Success Track"

Truly, working this business fast is a Success Fuel
for your life!

SLOW stands for:

"Stagnation (and) Losing Overpower Winning"...

Seems that Stagnation and Losing many times becomes
too strong of a force to Win at MLM...when you work
slow...

Yes, you can succeed at network marketing working it
slow... but most of the millionaires I have met
(including my former upline's success and mine) in
the industry have worked it in overdrive, to overcome
stagnation and losing in the long run...

What is your choice???

IGNITE!!!!!!!!!!!!!!

blessings...


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Doug Firebaugh
PowerFire Training Group, Intl.
http://www.PowerFire.com
http://www.PassionFire.com
Doug@PowerFire.com
copyright 2003/ all rights reserved
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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