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MLMLessons Weekly Newsletter

Volume 1, Issue 16 - 18th August 2003
"Providing Training, Tips and Lessons on Network Marketing"


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In This Issue

1. Message from Zamri...
2. BONUS ARTICLE - Tips To Establish Contact Online
3. ARTICLE - The REAL cause of making money in Network Marketing
4. ARTICLE - Smart Marketing
5. Great M.L.M Resources

======================================================


======================================================
1. Message from Zamri...
======================================================


Dear Colleague,

Welcome to our new subscribers and Good Monday everyone !
How are you doing today ?


Writing your own article is a way to drive good traffic to
your website, but the problem that I'm hearing is...

I can't write...

Well, as far as I believe, YOU CAN ! You just don't realize
that you DO...

As an example, this is how I turn what I know into something
like an article. It's short and somewhat informal.

I hope it gives some idea for you to write your own...




"Tips To Establish Contact Online"
by Zamri Nanyan

A little tip for you when promoting your business online -
Never present your business opportunity to strangers the
first time you contact them. I receive a lot of emails but
I get turned down when these people are eventually trying
to present their business opportunities to me.

I know that they mean good and probably they are already
successful with their programs. Therefore, they'd like to
share their successes with me.

But, it's just hard for me to be convinced when I don't know
who they are.

Build relationship first before you turn your contacts
into prospects or customers.

And, here is another tip - When you contact somebody on the
net, let them know who you are and why you contact them
(either you have questions, comments etc.). Keep in touch
and build your relationship with them (by email, phone,
ICQ). Then, only after they trust you, you begin to
ask their opinions to take a look at your opportunities.

Trust me, this approach would be more effective.

Oh, don't forget. You can also include your signature file
at the end of your email every time you contact them.

A signature file is a section of text appended at the end
of an article or an email. It's what I call an advertisement
in disguise.

Take a look at my sig file at the end of this sentence and
see what I mean.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Zamri Nanyan is the Editor and Publisher of MLM Lessons
e-zine. Get the world's top MLM experts' advice delivered to
your mail box once a week, increase your sign-ups, multiply
your income, and be more devastatingly effective with your
MLM business with secret techniques and power insider
information! Visit http://mlmlessons.com or send a blank
email to mailto:subscribe@mlmlessons.com to subscribe.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=====================================================




Now... think of something you know and put it down on
paper... :-)


Until next week !




Warm regards,

Zamri Nanyan
Publisher/Editor
MLMLessons Weekly Newsletter


Newsletter archives : http://mlmlessons.com/archives
username : mlmlessons
password : archives


=====================================================
2. ARTICLE - The REAL cause of making money in Network Marketing
=====================================================


The REAL cause of making money in Network Marketing
          © 2002 by Jack Zufelt


There are many who believe that success in network
marketing is based on setting goals, doing daily
affirmations and visualizations etc.

But they are simply WRONG. Perhaps not intentionally,
but wrong nevertheless.


     For example...

A very successful network marketer earning about $60,000
a month heard about me and my message and thought it was
a great concept so she brought me in to speak to one of
her groups. There were about 1500 of her distributors
there. That morning I gave one of my very best performances
ever and they responded with a long and rousing standing
ovation. They loved the message I shared with them.  

Well, after the morning ended this woman and her husband
whisked me off to a private meeting over lunch.  It was
clear she was agitated and seemed upset. Once the meal
was served and the waitress stopped her frequent visits
to the table this powerhouse of a woman got right to
the point.

She said, 'We are very upset at what you taught our
people today!'

A bit shocked, I asked, 'Why?'  She quickly stated that
she didn't like the idea that I had told them all to stop
doing the very things she had been telling them to do for
the past seven years which included, goal setting, daily
affirmations, visualization and reading a myriad of
motivational self-help and how to books.

I am pretty bold and fearless when I have the truth as
my foundation so I leaned over the table and looked into
her eyes and asked kindly, but firmly, asked the following
question: 'Are those the things you did to reach the level
of success that you now enjoy?'


     I shall never forget what happened next.

This woman is one of the finest human beings you will ever
meet. She loves truth and has a great deal of integrity.
Here's what happened next. As soon as I asked her that
question she turned and looked at her husband for about
10 seconds... neither said anything.. then she turned
back to me and shook her head and quietly said, 'No.'

That didn't surprise me in the least.


     I then shared with her something that was
     quite an eye opener to her and put a very
     different slant on her role as a leader.

I said, 'When you stand in front of your organization and
tell them that if they will do what you have told them to
do, they will enjoy the success they seek and that you
enjoy, they not only accept what you say as gospel truth
but embrace it enthusiastically. With great gusto and
mental commitment they set about trying to do all the
things you suggested.'

But here is the rub... when a few months, or worse yet,
a year or two has gone by and they still don't have the
success they hoped for and were, in fact promised by you,
They don't question you or the methods you suggested.
After all you have complete, undeniable credibility.


Who do they question?


Themselves. They give themselves negative conclusions
they don't deserve... like I must not have what it takes
or I am a failure. Then they get very discouraged, give
up and wither and die away. Sure they may keep coming to
meetings for social interaction is, indeed, one of the
great benefits and attractions that people experience
and love... but do they earn much money?'

Almost always the answer is no. 

She caught the vision of what I was teaching her and
vowed to make sure she put the responsibility for success
where it belongs - in the hearts and between the ears of
the distributor not in techniques.


If this has happened to you, and I'll bet it has, you
can change it if you want to with the truths you are
learning from me.


FIRST: To stop this from happening to you make sure you
don't fall into the trap of believing that the techniques
suggested by a big money earner is the way they did it.
Don't believe that they are the reason you will succeed.


There are only four things you must do to make money in
network marketing. Do these with the right self-paradigm
and do them consistently and you will make all the money
you want.

So when you hear anything other than this, please
understand that what you are being taught by these well
meaning upline and gurus is their way to try to motivate
you to do these four things consistently.

1) Believe in and use the product(s)
            (This is the easy part)
2) Prospect - i.e. look for interested customers
            and business builders
3) Recruit those who are interested - make the
            rest customers where possible
4) Teach the new recruit what you know


Then.....

Repeat, Repeat, Repeat..... forever.

Training over. 


The mechanics of doing network marketing are really
very simple aren't they? 

SECOND:  Take a close, in-depth and truthful look at
your real motivations. If they aren't there don't give
yourself any negative labels. You are NOT stupid. You
DO have talent. You could learn to do and be what it
takes if you REALLY wanted to.

You just didn't want to badly enough. Period.

Just acknowledge that you just don't want the results
badly enough to consistently do what it takes, for as
long as it takes, no matter what, including making some
important and crucial changes in yourself.  

That's all.

If your are truly motivated from within by one or more
Core Desires to do the business and become what you must
become then see steps 1 through 4 above and you will
begin to experience the joy of success.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Copyright 2002 by Jack Zufelt
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=====================================================
3. ARTICLE - Smart Marketing
=====================================================


Smart Marketing
Copyright 2003 By Bob Leduc

Are you attracting a large number of prospective customers
at the lowest possible cost ...and converting the maximum
number of them into paying customers? It's not very difficult
if you follow these 3 simple steps.

Step 1: Control Your Advertising Expense

Look for ways to keep your sales volume growing without
increasing your advertising expense. For example:

Negotiate Price With Advertisers

Many advertisers are willing to negotiate a special discount
to keep your business - or to get it away from their
competitors. Take the initiative when you're placing an ad.
Ask for a discount ...or a bigger discount than the one
already offered.

Trim Your Ads

Reduce the size of your ads so you can run more ads without
increasing your total cost. Don't be surprised if some of your
short ads generate a bigger response than your long ads.
The most effective ad I ever used had only 11 words.

Step 2: Generate Some Unpaid Publicity

Publicity is what you get when someone else promotes (or you
get them to promote) your business. It establishes more
credibility with prospective customers than advertising ...
and it generates sales at a much lower cost.

Start a publicity program for your business - or expand the
one you already have. Here are 3 simple ways you can use
publicity to generate business:

(1) Find something newsworthy about your business. Write
about it in a news release and distribute it to publishers.

(2) Contact non-competing businesses serving customers in
your market. Offer to publicize their products or services
to your customers in exchange for their publicizing your
services to their customers.

(3) Write a short "how to" article to help customers in your
targeted market. Promote a product or service related to the
topic of the article in a short byline at the end. Distribute
your article to ezine publishers, web sites and trade
magazines serving your targeted market. Give them permission
to publish it at no cost.

Caution: Don't expect unpaid publicity to replace the results
you get with advertising. Use it to supplement your advertising.
You control where and when your advertising appears. You cannot
control where or when you get publicity ...or if you get any
at all.

Step 3: Improve Your Selling Propositions

Most prospects who take the time to consider your product or
service would like to buy from you. But they decided that
other things they want are either more important or more
urgent.

You can capture many of these sales by dramatically improving
your offer. Create a "good deal" that's so enticing it becomes
their first choice.

You don't have to reduce your price to improve your offer.
Instead, simply load your offer with bonuses. Make sure your
bonuses have a high perceived value to your customers ...even
if they cost you little or nothing.

Always include an expiration date for your offer. Give
prospects the choice to either accept your proposition
within a short time or forfeit it. This will motivate
many prospects to delay some other purchase so they can
buy your product or service now.

Tip: To create an absolutely irresistible offer - include
a special discount price AND a set of valuable bonuses in
your offer.

Controlling your advertising expense and getting unpaid
publicity will attract potential customers at the lowest
cost. Improving your selling propositions will convert
the maximum number of those prospects into paying customers.
Together, these 3 steps are what I call "smart marketing".

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
About the Author
Bob Leduc spent 20 years helping businesses just like
yours find new customers and increase sales. He just
released a New Edition of his manual, How To Build Your
Small Business Fast With Simple Postcards and several
other publications to help small businesses grow and
prosper. For more information: Email: BobLeduc@aol.com
Subject: "Postcards" Phone: 702-658-1707 after
10 AM Pacific Time/Las Vegas, NV
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=====================================================


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======================================================
4. Great M.L.M Resources
======================================================

---------Great M.L.M Books You MUST Read---------

The Ultimate M.L.M Blueprint for Massive Success.
David Ledoux's Massive Success Secrets in both digital and
physical formats. A self made millionaire at 26 tells it all.
http://www.mlmlessons.com/blueprint

103 Ways & Places to Sponsor New Distributors.
Power-packed 500+ page manual from two top Network
Marketers, Tom "Big Al" Schreiter and Art Jonak.
http://www.mlmlessons.com/103

---------Great Online M.L.M Support Tools---------

Web Hosting
Does your webhosting company pay you ? How about $10 RESIDUAL
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AutoResponder and Mailing List Software
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Ad Tracker
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---------Great Online Training Centers---------

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Business Secrets Broken Down Into An EASY-TO-DUPLICATE
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======================================================

All contents Copyright © 2003 MLMLessons.com, except where
indicated otherwise. All rights reserved worldwide. Reprint only
with express permission from copyright holder(s). All trademarks
are property of their respective owners. All content provided as
is. No express or implied income claims made herein --your
business success is always dependent on many factors, including
your own abilities. Advertisers are solely responsible
for content.
 

 

Build Your Network Marketing Success Today...    


The Ultimate MLM Blueprint for Massive Success

David Ledoux spills out his Massive Success secrets in his highly-acclaimed masterpiece. Available in both digital and physical formats.


103 Ways & Places to Sponsor New Distributors

Power-packed 500+ page manual from two top Network Marketers, Tom "Big Al" Schreiter and Art Jonak.


The DNA of MLM Success

A must-have ebook from another respected writer, motivator, and great network marketer, Jack M. Zufelt.

 
Copyright © 2003 MLM Lessons.com