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MLMLessons Weekly Newsletter

Volume 1, Issue 10 - 7th July 2003
"Providing Training, Tips and Lessons on Network Marketing"


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In This Issue

1. Message from Zamri...
2. ARTICLE - Recruiter? Sponsor? Baby Sitter? Mentor?.....
3. ARTICLE - Responsible Sponsoring
4. Great M.L.M Resources

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1. Message from Zamri...
======================================================


Dear Colleague,

Welcome to our new subscribers and Good Monday everyone !
How are you doing today ?


I got to tell you that I like the two articles we have today.
The first one is from Doug Firebaugh explaining his definitions
of four roles a leader has.

Personally, I agree with Doug that what the average distributor
does is recruiting and forgets or misunderstands what sponsoring
is all about. Yes, it is slightly 'easier' to just bring in more
people to join your organization rather than to start growing
them to be leaders. You show them the business, they join, then
you move on to the next prospect.

But, do you want to be just a recruiter ?
That answer ~ I don't have.

Next article is perfectly tied to the first one. It explains
what qualities to look for in a responsible sponsor. You want to
read both of them to understand what I mean.

My friend, if you want to read more from Doug, go to

http://mlmlessons.com/jimrohn

On the left menu, click 'Other Authors', then click
'Doug Firebaugh' to see what he has to offer for you.

Wish you all the success...


Have a great week !



Warm regards,

Zamri Nanyan
Publisher/Editor
MLMLessons Weekly Newsletter


Newsletter archives : http://mlmlessons.com/archives
username : mlmlessons
password : archives


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2. ARTICLE - Recruiter? Sponsor? Baby Sitter? Mentor?.....
=====================================================
 

Recruiter? Sponsor? Baby Sitter? Mentor?.....

by Doug Firebaugh


There are many Leadership factors involved in building a downline,
but none are more frustrating than the roles a Leader can play when
recruiting and engaging a new person in this business...

We have a tendency to go from one extreme to the other... ignoring
the new person to practically living with them... and everything in
between...

There are 4 basic "leading" roles that you establish with your new
person. As a Leader, you may move through all of these roles with
each person you bring into your organization.

   1) The Recruiter...
   2) The Sponsor...
   3) The Baby Sitter...
   4) The Mentor...


1) The Recruiter

So what exactly IS the difference between a recruiter and a sponsor?

KILLER Secret:

I have always taught that recruiting is getting them in and
sponsoring is keeping them in. One is a defined process for getting
them signed up; the other is growing their greatness in this
business...

I never really got into a hairsplitting term... call it what you
want... but understand...

Recruiting is the Process of getting to the point of being their
sponsor and a lot people who recruit folks in this business forget
the sponsor part....

Recruiting can be simply running the numbers, but that is how the
average distributor does it.... A Leader recruits to become a great
sponsor and to build a long term relationship... recruiting is the
first phase of the Leader Role,....


2) The Sponsor... is the second.

When you have recruited them into your bus^iness, now you are their
sponsor...

KILLER Secret:

There is a reason why the word sponsor and responsibility have the
same root word... it is your responsibility to become the Leader
they need to create an environment for greatness.... and for
creating independence in your people. That is Priority
One....(CLUE!!!!)

You must get them trained... a recruiter rarely takes the time for
that because recruiters are focused on recruiting, not growing...
signing them up, not growing them up... a Leader always grows
people...

KILLER Secret:

Growing people produces the biggest harvest in this business....
(CLUE!!!!!!)

Be a great sponsor and take your new distributors where they want
to go, but remember to also take them to the level of success you
want them to lead them to...


3) The Baby Sitter

Ahhh...... this is the sponsor who does everything for their
downline, and completely disables their distributors and cripples
their growth...

You want to do it all... you don't think anyone can do it as good
as you, and so, you do it all... and what happens...

KILLER Secret:

Baby Sitting creates a downline of babies... they never grow into
their greatness in this business... they crawl through this
business... and eventually out of it...

You as a Leader must become a great sponsor... but understand there
is a HUGE difference between Sponsoring someone.... and Spoon
Feeding them....

Create a GROWTH environment... not a Kindergarten....

As you mature your people in this business... so matures your
business ultimately...


4) The Mentor

This is the Pinnacle of the Role you play in the development of
your Leaders... but here is a tip...

KILLER Secret:

Mentor those who DESERVE it... not those who DESIRE it....

Your ultimate goal as a sponsor is to create a non-stop success
machine. The only way you can do that is to choose 4-5 people in
your group to mentor for greatness... choose people who have really
stepped up to the bat and proven they are SERIOUS about their
building this business... make sure they have shown you that they
are worthy of you taking them under your wing and paying very
special attention to them...

Take them under your wing for a year and solidify and grow them
into their greatness... not by totally building it for them, as
there are some things they must learn from experience, but totally
supporting them in all phases of their business and growth through
training, building, supporting, and BEING THERE for them... and
creating an extraordinary relationship that will last a lifetime...

Mentoring is not for the weak-hearted..... it takes effort,
discipline, a lot of caring.... and also a ton of giving on your
part...

You will have trying times, just like in any relationship... but
you must understand that if you mentor a select few folks, they can
create an enormous business with you, and will be maximized in this
industry... and will stay with you during the tough times... (and
there will be some...)

   The Recruiter grows "In-discouragement"...
   The Sponsor grows Independence...
   The Baby Sitter grows Dependence...
   The Mentor grows Interdependence...

KILLER Secret:

The Power lies in Interdependence.....

And, it is true.... ALL great Leaders in this industry have
mentored a select few special people in their downline to extreme
success...


blessings...
Doug Firebaugh
PassionFire Intl.
www.passionfire.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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3. ARTICLE - Responsible Sponsoring
=====================================================


Responsible Sponsoring
By Rod Nichols

The turnover in network marketing is over 90%! Much of this is
because the opportunity is too highly hyped in the beginning.
People join thinking they don't have to work very hard and are
going to millionaires within a couple weeks. You do a real
disservice to your company, network, the prospect, and yourself
when you hype your business. Instead, give a realistic picture
of what they will have to do in order to be successful.

I also believe that turnover occurs because new distributors
are left alone to figure out the rules to the game. If you are
going to sponsor people, then you need to be responsible for
their success. Now, don't get me wrong here. I'm not saying
build their business for them, but rather provide for them the
tools they will need in order to build a large network.

A responsible sponsor will do the following:

1.Make sure that all paperwork is completed correctly and
in to the company promptly, so that product orders and
distributor kits are delivered to the new recruit promptly.

2.If you have the finances available, purchase kits and
training packages to provide to your new recruit. Have the
new distributor write you a check covering the cost of these
materials. This way you can start them instantly, rather then
having to wait a week for the kit and training materials to
arrive.

3.If you can't afford to have kits on hand, work with
your upline leaders to create some inexpensive training
handouts that you can give your new distributors. These
should cover the basics of your program, but not go into
great detail.

4.Set up a training session within 48 hours of the time
a person signs up. In this session help them work on a prospect
list (at least 100 names), their dreams and goals, and answer
any questions they have about the products, company, or
opportunity.

5.Contact your new team member every day for the first
30 days. Do not call and ask if they have sold anything or
recruited anyone. Instead, call to see if they have questions
or need your assistance.

6.Have them put together a Top 20 List out of their large
list of prospects. Mail an information packet to each of
them. Have the new distributor call each prospect and let
them know that the information packet is on the way. They
should say, "John, I have encountered what appears to be a
tremendous financial opportunity. I can only offer it to four
people, so I immediately thought of you. I can't explain it
effectively over the phone, so I mailed you a 12-page newspaper
called Money and Freedom. You should get it on (day), I'll give
you a call on (2 days later) at (time), will that work for you?"
If they ask for more information, say, "John, as I mentioned,
I can't effectively explain this over the phone, so take a look
at the information and then I'll answer questions."

7.Set up time slots to do 3-way (you, your distributor, and
the prospect all on the phone at the same time) follow-up calls
to the prospects. In the 3-way call, the new distributor
initiates the call, introduces you (or another upline leader)
and then let's you take over. Your job is to stimulate enough
interest to either meet or want more information. Do not try
to sell the whole deal over the phone. All you'll do is
overwhelm the prospect, which will generate a NO.

8.Make yourself available for contacts at certain times
during the day or evening. The more accessible you are, the
better your distributor will feel about making new contacts.
 
9.Lead by example. Keep recruiting and every once in
awhile reward hard workers by putting a new distributor in
their downline. This will go a long way. Be active. Your
downline will look to you and duplicate what you are doing.
Telling them what to do is not enough. Particularly if you
are telling to do things that you aren't doing. Constantly
ask yourself, "would I be happy if everyone in my downline
was just like me?"

10.Take personal responsibility for your new distributors.
If they are putting in the effort, reward them by giving
them your time. Provide them with the knowledge and tools
necessary to succeed, then help them get their first few
checks. Money is a real motivator. Once their in the money,
they will probably take off on their own. This will leave
you more time to work with some other new distributors.
However, don't forget your leaders. Even though they are
doing well, they still need the strokes.

Responsibly sponsoring will result in a loyal and active
network. They will duplicate this attitude downline by becoming
responsible sponsors themselves. This increased loyalty will
reduce turnover dramatically and result in solid growth for your
network.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
ABOUT THE AUTHOR Rod Nichols has been involved in network
marketing since 1979, as a successful distributor, consultant,
trainer, and author. He has built large networks and full time
incomes with several companies. Recently he was contracted to
write a book on network marketing by Oasis Press. Successful
Network Marketing for the 21st Century is now available in
bookstores throughout the country. He has also published an
8-page recruiting booklet, Would You Like to Dig In My Goldmine
and publishes a monthly newsletter titled NETWORKER. For more
information e-mail RhinoRod@aol.com.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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4. Great M.L.M Resources
======================================================

---------Great M.L.M Books You MUST Read---------

The Ultimate M.L.M Blueprint for Massive Success.
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103 Ways & Places to Sponsor New Distributors.
Power-packed 500+ page manual from two top Network
Marketers, Tom "Big Al" Schreiter and Art Jonak.
http://www.mlmlessons.com/103

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for content.
 

 

Build Your Network Marketing Success Today...    


The Ultimate MLM Blueprint for Massive Success

David Ledoux spills out his Massive Success secrets in his highly-acclaimed masterpiece. Available in both digital and physical formats.


103 Ways & Places to Sponsor New Distributors

Power-packed 500+ page manual from two top Network Marketers, Tom "Big Al" Schreiter and Art Jonak.


The DNA of MLM Success

A must-have ebook from another respected writer, motivator, and great network marketer, Jack M. Zufelt.

 
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